It all starts with the choice of the product and the choice of the sector/niche. The product, of course, will be the object you are trying to sell and this will be dictated by the sector or niche in which you choose to enter. A sector or a niche, of course, is the subject on which you intend to write and the sector in which you wish to operate. This is important: this choice will have an impact on everything from the price of your products to the type of person you sell to, the type of business you will work with.
How to choose your niche
The reason we call it a niche when we talk about an online business is that a niche is a particular category. This is not only your subject but also the type of person who will read your content. It is very important that you choose this correctly because the niche will influence the size of your potential audience. When choosing a theme, you want it to be one with a special appeal. This means that it is aimed at a particular type of person who is specifically interested in that type of thing. An example of a niche could be cookware. If you have a kitchen blog and sell air fryers, only those interested in finding the right sized air fryer will read your blog and buy you. In this way, you have created a niche for you instead of trying to attract everyone and this, in turn, means that you have drastically reduced the amount of competition you face. Now you don’t need to compete with the biggest companies in the network and you’ll find that paying for things like AdWords advertising is considerably cheaper than it would be for a more general topic. Similarly, reaching the top of Google for relevant keywords such as buying point items online will be much easier than trying to get a general e-commerce keyword such as buying online. The latter would put it against mega businesses like Amazon and virtually any other online business on the net! But the problem with choosing a specific topic is that sometimes it can be too strict, to the point that no one is interested in buying you. If your niche is three-legged puppies, then you will have a very small number of owners of amputated puppies that can buy you. You will find it relatively easy to master search engines and be the number one provider of products in that area. However, once it has sold to the 200 readers, it has practically reached the limit of what it can sell. On the other hand, a niche like fitness can be considered too broad. Buying sportswear online is an extremely popular search term for companies such as Men’s Health, Under Armor and Bodybuilding.com. Ranking search terms, such as how to build muscles, will be very difficult. The niche or the perfect industry is, therefore, one with a broad appeal, but that still gives it a unique touch. In this way, you can attract many people, but you can also avoid competing directly with the main competitors. This will also give you a better way to market, which is a term that describes any direct access you may have to your target audience. An example of a path to the market, for example, could be a forum dedicated to the topic you are writing about or a commercial magazine.
- These are the perfect niches to choose from
- How do you find the perfect niche for you?
- There are some things to consider
- Your current niche
Many people who read this already have a blog or a website. In that case, the best niche will obviously be where you already are. All you need to do is simply select a product that is attractive to your current audience. You should already have your confidence, so all that remains is to offer them products and explain how and why they can take advantage of them.
An area of interest
This often aligns with that last point, but you should always choose a niche that is personally interesting to you. This makes a massive difference in the quality of the content you publish, your ability to choose the best products and more. Remember that, as a blog owner, you will be asked to write thousands of lines of content on this topic to demonstrate your experience and gain the trust of your visitors. If you don’t know anything about the niche, this will appear in your writing and you will find a very boring job.
On the other hand, if you have a legitimate love for the niche in which you are writing, you will not find it difficult to write all that content and, in the meantime, you will find it much easier to surprise your readers with what you know. In addition, you will have a better idea of how to choose a truly exceptional product that stands out and appeals to your audience. You will have your finger on your wrist!
Niches where you have the advantage
Again, this refers directly to the two previous examples in many cases. Suffice it to conclude that most of us will have contacts and advantages in some niches that give us an advantage. Perhaps, for example, you know the owner of a very large fitness website or a very large fitness magazine. Knowing this person, therefore, will make it much easier for you to get cheaper advertising, or perhaps even an article, in the magazine. Now you can contact the public directly and, hopefully, sell more products. Sit down and really think about your contact and friend lists and then consider finding a product that allows you to take full advantage of these benefits!
Niches with a strong value proposition
If you look at affiliate marketing, digital products and Internet marketing as a whole, you will notice that some niches stand out among the most popular ones. Those are:
Why are these the most popular niches? On the one hand, it is because they have the greatest appeal. But the main reason is that they offer the best value proposition. A value proposition is basically the way your company can offer value. This is how their products can change people’s lives. What is the final result of the ownership of your product? If you sell a hairdryer, then what you really sell is comfort and dry hair. If you sell clothes, then what you really sell is the ability to feel good about yourself, look sexy and hope to prosper in your career and go out accordingly. This is what sells. Try selling a book about cats and you won’t offer much more than a few hours of fun. But you sell a book on how to make money and you are selling a dream. By choosing a product that can really change people’s lives, it is providing much more value even if the production costs remain the same. This allows you to charge more and earn more money accordingly! And it basically comes down to the niche.
Combination of niches and search for sub-niches
To check all these boxes, one strategy you can use is to point to a sub-niche; A niche within a niche. An example of this is to target a specific type of person within the fitness niche. What about fitness for people over 50? Or diet for diabetics? You could even do strength training for martial artists. In this last example, you have actually combined two separate niches to offer something truly unique and interesting!